Channel Integration Amplifies Complexity More Readily Than Customer Experience: Examining Coordination Challenges in Multi Platform Marketing That Undermine Intended Coherence

Multi Channel Banking als Instrument im Customer Relationship Marketing (German Edition)

Multi-Channel Marketing, Branding and Retail Design: New Challenges Opportunities (English Edition)

No Entry: Examining the Powers that Undermine Our Full Potential (English Edition)

Multi-Channel Marketing (German Edition)