Customer Dominant Logic: Management as a New Target in Relationship Marketing

Name: Customer Dominant Logic: Management as a New Target in Relationship Marketing
Brand: Springer
SKU: cff7818262ad6f4e40a7fa38e2486c1d

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Customer Dominant Logic: Management as a New Target in Relationship Marketing

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Customer Dominant Logic: Management as a New Target in Relationship Marketing

Marchio	Springer
EAN	9783658453541

OmniScriptum

Interface:2010: Marketing, Customer relationship management, Invoice

Phi

Customer Relationship Management: A Strategic Approach to Marketing (English Edition)

Cambridge University Press

Strategic Customer Management: Integrating Relationship Marketing and CRM

Customer Relationship Management