CUSTOMER SEGMENTATION WITH R: USE DATA SCIENCE TO IDENTIFY HIGH VALUE CUSTOMERS AND IMPROVE MARKETING STRATEGY

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Descrizione (1)

Pagine: 148, Copertina rigida, Independently published

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MARKETING DATA ANALYSIS WITH R: CAMPAIGN TRACKING, CUSTOMER SEGMENTATION, ATTRIBUTION, AND ROI OPTIMIZATION

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CUSTOMER LIFETIME VALUE ANALYSIS WITH R: PREDICT PROFITABILITY AND IMPROVE MARKETING DECISIONS

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