Profitability Analysis by Customer, Product, and Channel Essentials: Identifying Value Drivers Through Granular Revenue Attribution, Cost Allocation, Margin

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Descrizione (1)

Pagine: 254, Copertina rigida, Independently published

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Pricing Analytics and Cost Based Essentials: Balancing Market Dynamics, Customer Value, Structures...

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Pricing Analytics and Cost Based Essentials: Balancing Market Dynamics, Customer Value, Structures...

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Marketing essentials for Revenue Management: Optimizing value capture and driving profitability

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CUSTOMER LIFETIME VALUE ANALYSIS WITH R: PREDICT PROFITABILITY AND IMPROVE MARKETING DECISIONS

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