Selling The Void: Consumer Psychology of MacGuffin Marketing: Narratives, Illusions, and How Advertising Agencies Monetize Completely Irrelevant Product Features

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Selling The Void: Consumer Psychology of MacGuffin Marketing: Narratives, Illusions, and How Advertising Agencies Monetize Completely Irrelevant Product Features

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Selling The Void: Consumer Psychology of MacGuffin Marketing: Narratives, Illusions, and How Advertising Agencies Monetize Completely Irrelevant Product Features

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  • 9783565428809

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