Customer Experience in the Context of Omnichannel Retailing: Analysis Marketing Instruments, Channel Integration and Dimensions during Journey

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Customer Experience in the Context of Omnichannel Retailing: Analysis Marketing Instruments, Channel Integration and Dimensions during Journey

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Customer Experience in the Context of Omnichannel Retailing: Analysis Marketing Instruments, Channel Integration and Dimensions during Journey

Specifiche del prodotto

Marchio Springer Gabler
EAN
  • 9783658475673

Springer-Verlag GmbH

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Emerald Group Pub Ltd

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