Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage

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Descrizione (1)

Pagine: 444, Copertina flessibile, Springer

Specifiche del prodotto

Marchio Springer
EAN
  • 9783031633966

Springer

Marketing Cases from Emerging Markets (English Edition)

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Global Business Strategy: Multinational Corporations Venturing into Emerging Markets

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Emerald Group Publishing Limited

Emerging Economies and Multinational Enterprises (Advances in International Management Book 28) (English Edition)

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Springer

Strategic Marketing Cases in Emerging Markets (English Edition)

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